a4uexpo Chill Zone Success and a Royal Guest (nearly)

The last two days have been a mixture of buzzing around and chilling out! As we hosted the Affiliate Chill Zone at the Online Marketing Show at Olympia, London.

It’s the first time that we have taken a stand at any other show and it was a worthwhile experience as attendees used the zone as a meeting point and networking area, just as we imagined.

This year though I must say there did seem to be a lack of affiliates generally at the show though with only Affiliate Window taking an active interest with a stand and speaker session.

I spoke on the panel, joining Kevin Edwards and a range of affiliates – we discussed the value of cashback, voucher codes, affiliate incentivisation strategy and product feeds.

Between my dismal performance on Wii Grand Slam tennis which resided on the stand the show was pretty successful for us, selling stands for a4uexpo, passes and attracting new speakers. Our day was full of meetings too as we try not to head to London too often.

We even had future royalty visiting and chilling on our awesomely comfortable bean bags with Kate Middelton lounging on the a4uexpo stand! - I blame Chris for not getting photo evidence!