27/02 2007

buy.at Launch in the US

Mal has finally launched in the US. Iv’e a great deal of respect for the team at buy.at. Three years ago they were a small but affiliate focussed network who grasped the ideas, concerns, and thoughts of leading affiliates at that time to create an offering attractive to affiliates who were just another ‘figure’ with others.  This personalised approach so often neglected, won over the business of many top affiliates, and their loyalty has often remained.

buy.at who now sit as a top three network in he UK, have teamed up with Andy Rodriguez to combat the US market. I met Andy at the recent Affiliate Summit in Vegas, he’s a great guy making an awesome duo.

There is no doubt that the two markets are simlar yet hugely different in the way they operate. Mal appreciates this, hence the 18 months+ of research and planning that has taken place. Mal’s recent new forum on abestweb replicates the strategy to win the hearts of affiliates at a4uForum in the UK many moons ago, and I suggest it will work wonders.

buy.at have the largest technical team in the UK if not the planet in Affiliate Marketing, this advantage will hopefully see them shine through in a competitive market.

One last thought; Affiliate Marketing is borderless,  so I am surprised that UK affiliates are unable to join up for three months? do our friends over the pond need that much of a head start?

 

 

back me up

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