Investing in The Future of Affiliate Marketing

I’m not often amazed, but the team at eMomentum really have pulled off one of the best new sites I’ve seen in some time.  Headed up by one of my good friends Duncan Jennings , who can often been seen at our many affiliate marketing events and who will be speaking at the a4uexpo affiliate marketing conference in October have launched www.welovelocal.com

A new competitor to the likes of yell.com, this is a local site with a twist as it has an excellent social networking features and community angle.

“We believe everyone’s a local expert. We all have a favourite local restaurant, know a friendly shopkeeper, or have used an ultra reliable tradesperson at one time or another. At welovelocal we want to put that local knowledge online.By inviting people to your network of Local Insiders, along with your friends and family, welovelocal becomes a great place to share your local knowledge, support your favourite businesses and benefit from those you can trust.”

The new site has a sticky vibe, commendable use of new technology, facebook widgets, API’s and the attention to detail across the site is breathtaking. Importantly for a growing new media company I imagine now that development has taken place it posesses low support and running costs, quite the opposite of say a cashback shopping portal - This site is also perfect for word of mouth and viral marketing.

Duncan has a strong background in Affiliate Marketing and after selling his first internet company at the age of 21 he continues to invest in creating good quality, content driven websites that add value to consumers - he recently sold another of his projects Travel Library to TripAdvisor LLC in 2006.

Whilst you could say the new site does not utilize pure affiliate marketing as we see it today, this is real shrewd and intelligent investment for the future CPA possibilities of the industry.