Change – Good or Bad?

The past week has seen some issues raised over the current trends of the Affiliate Marketing Industry, and a recent stir over certain announcements has got me thinking about change.

‘Change is something that affects everyone, every place and every thing at some point in this ever changing world, change is there for better or worse’

Surely, the world develops through change, so should this not also be true in the case of Affiliate Marketing?

In my eyes, technology develops, that equals change, marketers move around, that’s change, commission’s increase that’s also change.

‘The first step toward change is awareness. The second step is acceptance’ ~ Nathaniel Branden.

Awareness: The objective of everyone operating within Affiliate Marketing should be to create/develop professionalism – why? To continue working towards becoming a respected, profitable and worthwhile marketing channel for businesses, clients and investors. Making people aware of our industry.

Acceptance: Surely, changes are introduced with all the best intentions for the industry, and usually from someone who has great passion for it.

Changes can receive very negative feedback. While not all changes will please everyone, I am sure the end objective is the same for all involved – to shout out loud about this fantastic industry we operate within!

Without accepting the fact that everything changes, we cannot find perfect composure. But unfortunately, although it is true, it is difficult for us to accept it. Because we cannot accept the truth of transience, we suffer. ~Shunryu Suzuki

Change is inevitable. Let’s accept the fact that times are changing, and delve into constructive discussion over the future of this developing industry, not knocking it down. Is this the view we want to provide outside of the channel?

‘The man who never alters his opinion is like standing water, and breeds reptiles of the mind’ ~ William Blake