All posts by: Claire
Change – Good or Bad?
The past week has seen some issues raised over the current trends of the Affiliate Marketing Industry, and a recent stir over certain announcements has got me thinking about change.
‘Change is something that affects everyone, every place and every thing at some point in this ever changing world, change is there for better or worse’
Surely, the world develops through change, so should this not also be true in the case of Affiliate Marketing?
In my eyes, technology develops, that equals change, marketers move around, that’s change, commission’s increase that’s also change.
‘The first step toward change is awareness. The second step is acceptance’ ~ Nathaniel Branden.
Awareness: The objective of everyone operating within Affiliate Marketing should be to create/develop professionalism – why? To continue working towards becoming a respected, profitable and worthwhile marketing channel for businesses, clients and investors. Making people aware of our industry.
Acceptance: Surely, changes are introduced with all the best intentions for the industry, and usually from someone who has great passion for it.
Changes can receive very negative feedback. While not all changes will please everyone, I am sure the end objective is the same for all involved – to shout out loud about this fantastic industry we operate within!
Without accepting the fact that everything changes, we cannot find perfect composure. But unfortunately, although it is true, it is difficult for us to accept it. Because we cannot accept the truth of transience, we suffer. ~Shunryu Suzuki
Change is inevitable. Let’s accept the fact that times are changing, and delve into constructive discussion over the future of this developing industry, not knocking it down. Is this the view we want to provide outside of the channel?
‘The man who never alters his opinion is like standing water, and breeds reptiles of the mind’ ~ William Blake
My first blog post…at last!
I’ve been promising Matt for what must be at least six months now that I would write an Existem blog.
I decided this afternoon it was time to lose my blog virginity and would have a crack at it! However now I find myself in a position where I haven’t got a clue what to write… If you know me this will surprise you as I never seem to run out of things to say! I’m sure all the Existem team pray for the day I lose my voice :-) I like to keep them entertained with chat about my day to day activities such as “what I should have done to my hair tomorrow night?” (if anyone has any suggestions let me know!) and letting them all know about my lush new pair of shoes I bought this weekend!
Apart from the chitter chatter I also look after the events for Existem. I busy my day by planning and organising events such as a4uexpo 2007. On that note I would like to take this opportunity to say thank you to everyone who supported this event, the whole team loved the great feedback. The only problem we have now is that a4uexpo 2008 needs to exceed 2007 but don’t worry we already have a few plans up our sleeves to achieve this :-)
I can tell you that 2008 looks to be very exciting with the line up of events we have scheduled (reminds me I need to fit in a sun holiday next year but when I am unsure!!) I won’t ruin the surprise just yet; watch this space for our event announcements!
I’ve worked for Existem for 1 year and 2 ½ weeks now and enjoy being part of the team and the industry. From my previous job at Honda, affiliate marketing was certainly a change but one that I most definitely don’t look back on.
Well…that’s my first post completed Matt! I’m releasing my next episode after our Christmas party on the 11th and will share the gossip with you all!
