August 2007
Imal Wagner, the PR Guru behind Alex Tew’s MillionDollarHomepage.com to speak at the a4uexpo
Imal Wagner is the CEO of Phoenix Rising, PR a thriving international public relations company and literary agency specializing in strategic publicity campaigns that combine online and offline marketing.
Imal has been the driving force and strategist behind many popular Internet companies public relations outreach such as Alex Tew’s site, http://www.milliondollarhomepage.com whose global pr/ marketing campaign was launched completely through public relations online and offline.
In addition to launching Internet company publicity campaigns, Imal is considered one of the best book publicists since every first campaign she launched has created a New York Times best seller,. Some, like the One Minute Millionaire, have translated into millions of additional dollars in revenue from product, event and service sales for her author clients. Imal has recently become a literary agent and sold 2 series to a National Publishing House in the USA for world distribution: The Millionaire Blueprints book series and the Teen Millionaires series.
We are proud to announce that Imal will be speaking on the 25th October, on the topic of:
The Online and Offline PR Campaigns for the MillionDollarHomePage.com & The Mount Madonna School Raffle ( 2.9 million dollars raised)
Discussed will be :
- Public Relations and marketing strategy before launching a campaign
- Global vs. Regional campaigns – how to make each a success
- Positioning key messages in the media
- How to be effective in interviews
- Outreaching to the media both online and offline
With online and offline PR becoming an increasingly lucrative avenue for wise affiliates, this will be a must see session to gain a competitive advantage over your peers.
a4uExpo Speakers Dynamic Flash Carousel
I’ve just finished implimenting a really cool flash application for the a4uexpo site to showcase all of our speakers. The carousel application draws in external thumbnails and data from an xml file and loads the data into Flash, in assigned placeholders. This makes the whole thing totally dynamic and very easy to update.
The basics were covered by an awesome tutorial by Lee Brimlow on gotoandlearn.com and the way it is explained is very in depth. I’ll be honest it still baffles me abit just how he can think these scripts up but hats off to the guy he really knows his stuff.
The only sticking point to this tutorial was adding url links to each person in the xml file. I searched the forums for ages before i found a solution. So if anyone is thinking of using this script and wants to know how the external hyperlinks were done here goes:
1. Add - t.linkURL = nodes[i].attributes.link; - into the loop
2. Add - getURL(this._parent.linkURL, “_blank”); - into the function released state
3. Add - link=”replace with yourlink.com” - into the xml file
Hope thats helpful, thought it would be good to share as it took me ages to find that out. This will only work if your using Lee’s tutorial and naming scheme however.
If your not familiar with Lee’s work definatly check out gotoandlearn.com, it really is very helpful.
a4uexpo Conference Line-up Brings Fresh Speakers & Unique Insight to UK Affiliate Marketing Sector
We are pleased to launch the action packed two day a4uexpo agenda, we still have half a dozen or so sessions to announce, so watch the a4uexpo blog for details.
We’ve decided to extend the early bird only until the 31st August -I would encourage you to book now as space at local hotels are filling up fast.
below is the official press release.
Knowledge, expertise and tenacity will be on display at this year’s a4uexpo, with news that the UK’s first home-grown event is bringing together an unrivalled team of Affiliate Marketing experts & practitioners to present during the inaugural event’s Conference Agenda.
The two-day Programme, which includes formal presentations, panel discussions and hands-on workshops, has been devised to assist delegates who are looking to Deliver a successful Affiliate Marketing campaign, Enhance and Maximise existing activity and realise the potential of Integrating Programs with other Online Marketing techniques.
On the second day, the highly-respected Search Engine Strategies conference will also run alongside the Affiliate Marketing conference stream, so delegates will be able to choose a mix of sessions & disciplines they wish to cover during their time at the event.
Speakers have equally been chosen to enlighten New Starters through to Experienced AM practitioners and include a range of International and UK-based experts.
Highlights include:
- Considered to be one of the leading Internet Marketing experts in the world, Kristopher Jones, President & CEO of pepperjam - one of the top 500 fastest-growing privately-owned businesses in the US, will be talking in the UK for the first time; looking at the growing issue of complimentary Search & Affiliate activity; and giving his thoughts on how Affiliates and Merchants can work more pro-actively together to achieve a greater slice of ‘real estate’.
- Jerome Touze, co-founding Director of WAYN.com, the number one travelling social community online which currently has 8.5m members worldwide, will be exploring how personal networks are increasingly influencing users’ purchasing decisions and giving his views on how Affiliates and Merchants can tap into this lucrative sector.
- Jason Duke and Tony Pybus, both Directors of leading behavioural and business strategy consultancy, StrangeLogic, will delve into the issue of Understanding your Customer, Analysing their Needs and Maximising Conversion
- The IAB’s CEO, Guy Phillipson, will look at the future of our Digital Landscape and the opportunities for the sector to engage with customers online.
- The chance to grill some of the industry’s Super Affiliates, who together drove sales of over £500m for their Merchants last year alone.
- A look at the Widgets, Blidgets and other technical developments which are making this whole industry even more fascinating from Internet Marketing Specialist Vinny Lingham.
- Prezzybox.com Managing Director Zak Edwards and Hotel Chocolat Online Marketing Manager Chris Bishop on how to ensure Programs Break through the Noise in this crowded market.
The Loyalty Sector, Mobile and Network Collaboration & Support will also be covered as well as the chance to hear from experts within some of the UK’s leading Affiliate Networks as well as some Brand Keynote sessions providing Case Study presentations from a collection of Advertisers who are currently enjoying the benefits of working with the channel.
Matthew Wood, founder of a4uexpo’s organisers, affiliates4u, says: “This is a very exciting line-up of quality speakers, and should provide something for everyone working in and around the Affiliate Marketing industry at this time.”
“I’m particularly delighted with our International speaker guests who have chosen this event to give their thoughts on their own experiences as well as their views on the future of the sector both here and on a Global scale.”
Full details regarding the Conference Programme, including information on timings & speakers can be found at www.a4uexpo.com
The UK’s own industry-specific Conference, Exhibition and Awards for the Affiliate Marketing sector takes place at ExCeL London from October 25 - 26, and is being co-ordinated by affiliates4u, founders of the widely-respected affiliates4u.com (formerly a4uForum), the UK’s No.1 portal for Affiliate Marketing.
