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  • Posted by: Matthew Wood
  • On: 21,11,08
  • Comments: 3

Kelkoo Sold and Cashback Soft Launches

Kelkoo Sold and Cashback Soft Launches

Interesting news today that Yahoo! have sold Kelkoo to a private British investment company known as JamPlant Ltd for less that $100m (they bought it for $475 in 2004!)

But more interesting IMO is that they rolled out their Cashback offering yesterday known as Kelkoo Cashback.

A quick check of the cashback rates offered shows they aren’t competitive with the likes of www.quidco.com or www.wepromiseto.co.uk offering cashback rates that allow them to retain around 40 - 50% of the affiliate commission.

I’d also question how their traditional merchants will feel as they pay Kelkoo a CPC rate for each outgoing click, if they are earning a CPA commission too and don’t have the infrastructure to deal with it, this could rest uneasy with some.

However on the positive side it allows greater visibility of and acceptability of the concept, just as Microsoft Cashback helped the cause in the US. so it’s great for Affiliate Marketing as a whole.

This is also good news for us as we’ll be redeveloping our Cashback site FreeFivers after completion of a couple of upcoming projects which will be hitting the web before Christmas.

What do you feel about the launch of Kelkoo Cashback?

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3 Comments

  1. Lee McCoy 23 Nov 2008

    “$475 in 2004!”

    I think you mean $475 - otherwise it would have been a cracking deal!

  2. Lee McCoy 23 Nov 2008

    opps $475m even

Trackbacks/Pingbacks

  1. Codes & Cashback - Send In The Clones! | One Little Duck - Affiliate Blog 25 Nov 2008

    […] Kelkoo are the latest brand to launch a cashback site. They join The Mirror and The Sun who are all trying to jump on board the bandwagon. It’s a sensible move by Kelkoo who must, like many affiliates, see users coming in to their site, finding their content and then going off elsewhere to collect codes or cashback. However, with just 25% on offer to shoppers they’re not going to be land-grabbing from established sites who offer higher percentages. […]