Platform-A Launch

Tomorrow sees the official platform-A UK Launch Party in London - I’ll be heading down after a day of meetings - hopefully see some people from the industry there.

What is Platform- A?

“Platform-A, reaching more than 90% of the Internet universe, makes it easier than ever for advertisers to harness the full power of digital media to meet their marketing objectives. Platform-A offers best-in-class solutions that leverage AOL’s premier consumer brands (AIM, Moviefone, MapQuest, TMZ, AOL.com and more), Advertising.com’s networks — display, video, affiliate and search marketing — with Third Screen Media’s mobile network, Quigo’s sponsored listings, TACODA’s behavioral targeting, and ADTECH’s ad serving, providing advertisers with the ultimate one-stop shop for online advertising”

As Affiliate Marketing becomes more central within the Mix, it will be very interesting to see how things develop in the coming months, I think it’s going to have a very postive effect, what are your thoughts? how will it change AM?